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Cookie Policy
Last Updated: December 8, 2024
Introduction
This Cookie Policy explains how Baseline ("we," "us," or "our") uses cookies and similar tracking technologies on our website at getbaseline.io (the "Website"). This policy should be read alongside our Privacy Policy.
By continuing to use our Website, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time using the methods described below.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the Website to function properly. They enable basic features like page navigation and access to secure areas. The Website cannot function properly without these cookies.
CookiePurposeDurationSession cookiesMaintain your session while browsingSession
Analytics Cookies
These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This helps us improve our Website and services.
CookieProviderPurposeDurationPostHogPostHogAnalytics and user behaviour tracking1 year
Marketing and Advertising Cookies
These cookies are used to track visitors across websites and display relevant advertisements. They help us measure the effectiveness of our marketing campaigns.
CookieProviderPurposeDurationMeta PixelMeta (Facebook/Instagram)Track conversions and build audiences for advertisingUp to 2 yearsGoogle AdsGoogleTrack conversions from Google advertisingUp to 2 yearsTikTok PixelTikTokTrack conversions and build audiences for advertisingUp to 1 yearReddit PixelRedditTrack conversions and build audiences for advertisingUp to 2 years
Note: The specific marketing cookies used may vary. We will update this table as our marketing activities evolve.
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these third-party cookies. Please refer to the relevant third party's website for more information about their cookies:
Meta (Facebook/Instagram): https://www.facebook.com/policies/cookies/
PostHog: https://posthog.com/privacy
How to Manage Cookies
Cookie Consent Banner
When you first visit our Website, you will see a cookie consent banner that allows you to accept or reject non-essential cookies.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
View what cookies are stored and delete them individually
Block third-party cookies
Block cookies from specific sites
Block all cookies
Delete all cookies when you close your browser
Please note that blocking all cookies may affect the functionality of our Website and other websites you visit.
How to manage cookies in popular browsers:
Chrome: Settings → Privacy and security → Cookies and other site data
Firefox: Settings → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Cookies and website data
Edge: Settings → Cookies and site permissions → Cookies and site data
Opt-Out Links
You can opt out of specific advertising cookies using these links:
Google: https://adssettings.google.com
Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want to be tracked. Our Website currently does not respond to "Do Not Track" signals.
Pixel Tags and Similar Technologies
In addition to cookies, we may use pixel tags (also known as web beacons, clear GIFs, or tracking pixels). These are tiny graphic images placed on web pages or in emails that allow us to:
Determine whether you have viewed a particular web page or opened an email
Track conversions from our advertising campaigns
Build audiences for remarketing purposes
Pixel tags work with cookies. If you disable cookies, pixel tags will still detect website visits, but their functionality will be limited.
Data Collected Through Cookies
The information collected through cookies may include:
Pages you visit on our Website
Time spent on each page
Links you click
Browser type and version
Device type and screen size
Operating system
Referral source (how you found us)
IP address (which may indicate your approximate location)
Conversion actions (such as signing up or downloading the app)
International Data Transfers
Some of our third-party cookie providers may transfer your data to countries outside your own, including the United States. These providers maintain appropriate safeguards to protect your data in accordance with applicable data protection laws.
Your Rights
Depending on your location, you may have rights regarding cookies and the data they collect:
EU/UK Residents (GDPR)
Right to withdraw consent at any time
Right to access data collected about you
Right to request deletion of your data
California Residents (CCPA)
Right to know what personal information is collected
Right to opt out of the "sale" of personal information (note: sharing data with advertising partners for targeted ads may be considered a "sale" under CCPA)
To exercise these rights, please contact us using the details below.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the "Last Updated" date.
We encourage you to review this Cookie Policy periodically.
Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us at:
Email: alex@getbaseline.io